Benefits of Employee Motivation in Consumer Durable Industry

 

The success of an organisation rely on employees’ commitment and participation. A high devoting environment improves employee retention rate, reduce operating costs and promotes employees’ performance and efficiency (Liou, 2008). An organisation with a dedicated work force may be better positioned than its competitors to meet the challenges posed by a high-powered marketplace (Moorman, Niehoft, and Organ,1993). Important benefits of employee motivation can state as follows,

• Motivated employees handle uncertainty better

Highly motivated employees handle uncertainty by initiating work-related behaviours and to determine their form, direction, intensity and duration (Pinder, 2008).

• Motivated employees are more innovative and creative

Motivation is the effective agent in a company because; motivated employees are always inventive in their jobs (Rutherford, (1990).

• Motivated employees are more productive

Employees’ who are more satisfied with their physical office environment are more likely to be efficient and produce better work outcomes (Dole & Schroeder, 2011). The level of a subordinate or an employee does not only rely upon their qualifications and abilities. For getting the best of their work performance, the gap between ability and desire has to be filled which helps in improving the level of performance of subordinates (Solomon, R. L.,1980). This will result into,

• Improve the productivity.
• Diminish the cost of operations.
• Improving overall effectiveness.

• Motivated employees understand the company’s goals better

Employees who trained and satisfy their jobs and devoted to their organization will show a positive effect on organizational goals (Tsai et al., 2007). Motivated employee aligns their goals together with those of the organization and directs their efforts in that direction and these organizations are more successful, as their employees continuously look for ways to improve their work (Kalimullah, 2010).

• Motivated employees work towards achieving their own goals

Motivation is a process in which people are guided to move onwards for performing something specially to fulfil their needs and get satisfaction (Butkus and Green, 1999). Employees want to earn reasonable compensation; as money represents the most acceptable incentive, when speaking of its dominant value (Sara et al, 2004). Satisfied employees will become committed when they recognized their organization as offering them opportunities to learn and grow (Walker, and Boyne, 2005).

• Motivated employees work towards achieving the company’s goals

According to (Faisal 2017), the goals of an organization can be achieved only when the following factors are taken place,

• There is the best possible employment of resources.
• There is a co-operative work conditions.
• The whole employees are energetic and they act in a purposeful manner.
• Goals can be achieved if strategies and team work takes place simultaneously which can be effectively done through motivation.

• Motivated employees are more customer centric

According to Weitz, Sujan and Sujan (1986) sales people demonstrate different tricks of marketing when dealing with customers and their effort measure the performance. Only motivated sales people can change sales pattern according to the situation and as a result of that, sales people can improve the conversion ratio and increase the sales.

• Motivated employees stay with the company longer

Employees who confront positive emotion will mostly bring a better psychological feeling in an organization, be more satisfied, and thus, work better which in turn will stay longer in the organization (Yao, Huang and Fan, 2008).

• Motivated employees are more effective and open to changes

Employees with higher degree of devotion toward the organization are recognized to be more productive, harmonious, have better loyalty towards their work, and possess higher responsibility and job satisfaction (Karim & Rehman, 2012).

• Motivated employees are better team players

Employees transfer their knowledge related to their individual learning when they are naturally motivated (Huysman and de Wit, 2004). Motivation smoothing the operation of the organization as team members improve their skills, knowledge, and abilities by working in teams, and this affects organizational performance and success (Froebel & Marchington, 2005). A positive minded employee who works with others in a team is likely to be more productive as compared to other colleagues (Jones et al. 2007).

• Motivated employees have a good influence on other employees

As per Gallie, Zhou, Felstead, and Green, (2009), motivation improves employee productivity and it leads to considerable levels of organizational commitment and through teamwork, each employee would have the opportunity to share with others how to perform a certain task expertly. Moreover, this provides employees with chances to mutually share their knowledge and learn from others, and this will rise the productivity of employees and overall organizational performance.

• Motivated employees are brand ambassadors

Employees with greater level of organizational commitments are likely to nominate others to the organization and become part of the members of the company (Sahoo et al., 2010).

 

Motivation level of employees determine the future of the Organization. Employees should be eager to achieve their personal goals as well as organizational goals. Employees career development is very important which can be attain through learning and training. Positive work environment leads the employees to work in a better environment. Assign a specific task is the path to achieve a definite goal and when the employees complete the task, Recognition of employees is very important.

 

Video 1: Power of Motivation

Source: (Miss audio video,2017)

References

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